Smith Aegis x Africa's Business Heroes
Africa’s Business Heroes (ABH) is the flagship African philanthropic program of the Jack Ma Foundation. Its mission is to support African entrepreneurs by highlighting and cultivating local talent that is having a positive impact in their communities and beyond, as well as to inspire an entrepreneurial movement in Africa.
As part of our mandate, we were tasked with crafting and executing a comprehensive digital marketing strategy for the organization. Our goal was to position the organization as the go-to network for business professionals, investors, and entrepreneurs, by leveraging various online channels and platforms.
